Bavaria is among the strongest economic states in Europe. With a gross national product of 385.2 billion euros, Bavaria exceeds those of 19 of the 25 EU member states. 

• Bavaria's economy is modern and efficient
• What Bavaria provides
• Bavaria is innovative
• Bavaria is future-oriented
• Bavaria is open-minded 

01 Bavaria is right at the heart of things
Bavaria's ideal geographical location and its role as a key hub of international trade affords quick and easy access to all European markets. Located in the very heart of the European Economic Area (EEA) with nearly half a billion consumers, companies based in Bavaria are ideally placed to access new EEA markets.

02_Bavaria opens doors
03_Bavaria moves
04_Bavaria makes for competence
05_Bavaria researches
06_Bavaria creates networks
07_Bavaria generates success
08_Bavaria is a place worth living at
09_Bavaria banks on business
10_Bavaria supports

Allianz Bayern Innovativ: Bavaria’s Cluster Campaign
The cluster campaign is a new feature of the modernization strategy designed to enhance Bavaria's role as a top location for business and science, which systematically follows on from the Bavarian High-Tech Initiative. Its aim is to build state-wide networks interlinking business and scientific potential in 19 defined industry and competence clusters and thus to activate innovation and productivity potential in these clusters. The campaign is flanked by a second pillar of the "Allianz Bayern Innovativ" aimed at boosting cross-sectoral regional networks.

A basis for global competence: Bavaria’s clusters
An opportunity for companies: Bavarian cluster competence
Controlled synergy: cluster management
With Bavaria at the spearhead: innovation policy combined with corporate zeal