The emblem, depicting the image of three people-you, me, him/her holding hands together, symbolizes the big family of mankind. Inspired by the shape of the Chinese character"世"(meaning the world), the design conveys the organizers' wish to host an Expo which is of global scale and which showcases the diversified urban cultures of the world.

The theme of Expo 2010 is "Better City, Better Life," representing the common wish of the whole humankind for a better living in future urban environments. This theme represents a central concern of the international community for future policy making, urban strategies and sustainable development.

The name of the mascot of World Expo 2010 Shanghai China is Haibao, which means the treasure of the sea. The name of Haibao is easy to remember, echoes with the color of its body and is a typical lucky name in Chinese tradition. Haibao is the good well ambassador of Shanghai Expo. Created from a Chinese character meaning people, the mascot "Haibao" embodies the character of Chinese culture.